Legal
Privacy Policy
Placeholder — replace before launch. Google AdSense requires a real, accurate privacy policy before it will approve a site. A generic template copied in is not sufficient once the site is generating ad revenue or handling any user data.
At minimum, a compliant privacy policy for a UK site using Google AdSense typically needs to cover:
- What data is collected (e.g. via Google Analytics, contact forms, cookies)
- That Google and its partners use cookies to serve ads, including personalised ads, and link to Google's own "How Google uses information from sites that use our services" page
- How UK/EU visitors can control or withdraw consent (a cookie consent banner is required for personalised advertising under UK GDPR/PECR)
- Contact details for privacy queries
Consider using a reputable privacy-policy generator built for AdSense sites, or getting this reviewed by someone qualified — this placeholder text is not a substitute for that.